Friday, August 5, 2011

Sewing Paper

By Alexandra Gilmore

Last night Sacramento fashion designers packed into the Crest Theatre for the launch of a challenge they knew very little about. Going in, all they knew was that there would be a surprising twist and there was buzz in the lobby about what that would be. Some guessed their designs would be based on film genres, since the challenge is in conjuncture with this year’s Sacramento Film and Music Festival. Others were completely unsure, but had been racking their brains all day, but coming up short of ideas. After everyone had been seated and the rules were explained, a red sheet was removed from a large pile on the stage to reveal…

NEWSPAPERS!

This year The Sacramento Film & Music Festival Presents: The Sacramento Bee Fashion Challenge pits designers against each other to create a red carpet look of which a noticeably significantly portion is made from the Sacramento Bee. They will have 13 days to complete their look with the help of a team including a model and hair/makeup artist. On opening night of the film festival, August 17th, the models will work the catwalk inside the Crest at 7:30pm as a panel of judges looks on. Their scores will determine the winner who will be announced on Saturday, August 20th at 6pm. As an added bonus, the audience will also be able to vote for their favorite when the designs are on display opening night. This year’s first place prizes include a mentorship with fashion designer Robbie Jeffers, sponsored by the Capitol Indie Collective, as well as an advertising package in the Bee among many others. There will also be prizes for second through fifth place and for the audience favorite.

So if you want to see local designers “make it work” at this first ever event be at the Crest for this year’s Film and Music festival. You don’t want to miss out!

Tickets for each event are $10

For more information go to sacfilm.com

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